Every Business needs customers in order to grow. And growth requires marketing and promotion. There were times, when marketing was done with the help of an ad in a local newspaper, a brochure, flyer or a TV commercial. But, today, you have endless opportunities thanks to the digital world. This article covers 10 effective business marketing ways whether you have a high or a limited budget. So, let’s get started:

How to Promote Your Business on the Internet?

SEO:

Since, promotion of your business in the digital world relies solely on the internet, the first thing to do is to get a website. If you already have a website, then waste no time and make it SEO friendly to promote on Google organically. Organic promotion on Google means that you are not paying any ads to list your website on Google. By following the best SEO Practices,  you will be able to rank on your own in the Google search results. This helps to drive massive traffic to a website when done properly. We are an affordable SEO company that can help you plan, set and execute your website’s SEO. 

Google My Business

In case of a local business, make sure to create and verify your business profile on Google My Business. This will be called Google Business Profile. It is free and comes up in search results (at the right side), whenever anyone types in your brand name and location. You can also publish posts directly to Google listings. If it is properly optimized, it has the tendency to come up in the top 3 local pack listings. Surely, it is a great way of promoting a business for free.

Business Blog

Content is what the digital world consumes to stay alive. A business blog is a great way to share tips, news and information with your audience. This not only helps in the search engine visibility but also a good way for building a brand’s voice and authority. You need to write the blogs around questions that your potential customers type in Google. These terms are known as keywords. More content you produce, the more you have a chance to increase your visibility and authority in the search engines. For a start, try writing about: 

• How-tos & listicle Posts
• Resources & Interviews with industry experts
• Guest Blog Posts (Posts on popular blogs as a guest contributor)
• Case Studies

Promote Your Content

Regular blogging helps in building an audience, sinc it shows your expertise. However, instead of just publishing posts, you need to promote them. You can do so through social media, email newsletters and even share downloadable guides for helping your audience. This when done correctly helps in collecting leads.

Google Ads

SEO provides organic traffic, but it is a long term strategy and requires a long term time investment. With the help of Google Ads, you can promote your business right away. Google Ads are displayed above the organic and local map listings. Since, Google has got 90% share of the digital world’s traffic, it is the right platform to target for advertising. It may be an expensive way for promoting a business, but the ads have a good conversion potential when targeted correctly.

Using Local Citations

Online directories are still used by customers regularly for searching different businesses based on their needs. These sites are a good means of traffic and authority, which is why you should list your business on them. Google values these sites and also displays them on the first page of its search results based on relevancy. Some of the popular directories to cite your business include:

• Google Business Profile (As discussed above)
• Yelp
• Manta
• Crunchbase
• Facebook
• Niche directories such as TripAdvisor, Angie’s List, etc.
• Better Business Bureau
• Glassdoor
• Foursquare ( The data is still used by thousands of platforms.)
• Yellow/White Pages
• Bing

Promotion on Social Media

Other than Google and local directories, you have a number of social media platforms to promote your business. LinkedIn is a business social media platform that connects professionals from all over the world. Facebook, Twitter and Instagram are not that bad either. You can also target image sharing social sites such as Piterest and Reddit. However, before doing so, check the audience that is likely to engage with the type of content on each platform. What works on one platform may not work on another.

In addition to organic growth, you can opt for ads on all these platforms for an enhanced exposure to your targeted audience. All the top brands are already making the most of all these platforms according to their niche. In addition, compared to Google advertising, social media ads are inexpensive.

Using Local Press

Get in touch with the local Press websites and networks and see if they are interested in publishing some content related to your business. All these local press websites are trustworthy and can drive a good chunk of targeted audience to your website.

Use Influencer Marketing

Influencer marketing is a term that has recently sprung up. Influencer marketing is about getting in touch with relevant influencers on Instagram, Tik Tok etc that have a good following. They would share your brand on their social accounts through a video or a message encouraging the followers to use your services or products. Influencer marketing has taken the marketing world by storm and is one of the most lucrative ways of business promotion today!

Attend Events

You should also try out a few local business events happening in your vicinity. They are good for networking and spreading the word. You can also check for events through Facebook and show your interest in the ones that sound promising to you.

JS Global is a Canada based marketing company that can help to promote your business using all the available marketing channels. Let’s get in touch for a RFP for digital marketing services !