Benefits of Using WordPress for SEO

SEO, abbreviated for Search engine optimization has become mandatory to increase the visibility of your website in the online business world. In fact, any business should have a strong online presence, if it wants to grow its sales.  Some website platforms such as WordPress are equipped with SEO friendly tools and plugins to encourage its use for website creation. It is also one of the most popular website creation platforms available today. 

Interested in learning about the WordPress SEO Tips, How Tos and benefits? Let’s get started:

WordPress facilitates User Experience

There are a plethora of WordPress SEO Tools such as themes and plugins to facilitate the IT professionals and users alike. Websites created with WordPress are not only appealing to the eye but also have a smooth functionality.  This is a reason why more than 30% of websites use WordPress as their web building tool. The platform also takes care of user experience through easy navigation, user friendly URL structure and fast loading time. This helps to engage users and encourages them to spend more time on a website. A good user experience is not just good for leads and conversions but also increases search visibility, according to the latest Google updates.

Permalinks boost SEO a great deal

WordPress provides a super easy way to add and edit permalinks. Permalinks are Url structure options. By choosing the name of the post as your URL structure option, you can create easy to memorize URLs for users, which are also SEO friendly. This gives your website an edge over the ones that are using a dynamic URL structure. There isn’t a lot of time and code required in doing so. This is one of the reasons why WordPress improves SEO.

Easy to Update the Metadata

Metadata that includes the website page titles and descriptions are two of the most important SEO components. Google utilizes metadata to determine the relevancy and niche of a website when displaying search results. Metadata helps a searcher to describe the attributes of a website. It helps to create an overall website impression. There are popular and free plugins available that make editing the metadata of every page quick and simple for the SEO professionals. Yoast SEO Plugin for WordPress is one such plugin that makes this task easy. This is another SEO benefit of using a WordPress based website. 

WordPress has a Fast Load Time

Load time is an important ranking factor for SEO. Google has clear guidelines about what an appropriate load time of a website should be. This is why minimizing high loading website times should be a priority. Bounce rate is also linked to this factor. WordPress has a wide range of some of the lightest and fastest themes through which you can achieve a super fast website. You can further use plugins for enabling cache and image optimization to enhance the speed of your website. 

In short, WordPress and SEO go hand in hand. Instead of choosing any other website building CMS, choose WordPress as it is SEO friendly besides being the most popular and preferred platform for building websites.

At JS Global, we specialize in the design and development of WordPress websites. We also take care of all the SEO practices during the development phase. Feel free to reach out to our WordPress and SEO experts for web design and marketing.

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